Shade Grown:

is the traditional way of making coffee. It's a winner all around.

The world is better with more trees in it.
Sustainable means doing things in ways that you can continue into the future. Cutting down trees to grow all our crops is not sustainable.

Not only do trees literally give us a breath of fresh air by turning carbon dioxide into oxygen — but they also provide homes for all kinds of animals, most notably birds. And if we didn’t have birds, we’d be overrun with insects, and life would be like some kind of weird horror film.

Made in the shade.
Shade-growing is the traditional way of growing coffee. Giant coffee estates like to chop down trees and grow in open sunlight because it increases their yields — but it does not make better coffee. The fact is, shade-grown coffee has a much better taste profile.

This Ethiopian family grows coffee in the forest surrounding their home.