BREWING TIPS

INDIVIDUALITY MATTERS. Your mood, your taste preferences, the purity of water, the time of day — it's all relevant to the coffee experience. Here are some fundamentals to give you a baseline of quality java. Beyond this, we encourage to discover what's right for YOU at any given moment.

HOW TO STORE YOUR COFFEE!

Cool Dry Dark Place: This is IDEAL for your daily fix. We're talking airtight coffee bag in your kitchen cabinet type of deal.

Freezer: Best for long storage. Think of it like a deep freeze. Once there, stay there. If you decide to take the entire batch out of the freezer, keep it out… back and forth compromises the freshness and flavor!

Refrigerator: Don't do it. The fridge is subject to "smell sharing", AND coffee is highly absorbent. Also, there is a moisture factor.

How Many Scoops?
There is not a linear relationship in quantity of grounds to qty of H2O. On our bag, our directions are for making pots of coffee. If you did the math, you'd end up with 2 tablespoons per cup, but that would be way too strong. Here's our suggestion.

about 1.5T for a 6oz cup
about 2T for a 8 cup
about 8T for a Mr Coffee size pot
if brewing ONE gigantic cup (ie 20oz) it's probably 4T

Note that if you are consistently brewing ONE cup at a time, it will vary a little from blend to blend. The qty of H2O and grounds get more consistent blend to blend when the overall qty of brew becomes sizable – i.e. coffee house quantities.
Coffee Is Like Kissing
It depends on your mood and disposition. Get our little book! It includes 7 of Larry's favorite kisses and 7 of his favorite brewing methods.

SELECT YOUR BREWER TO SEE THE PERFECT GRIND

"FLAT FILTER"

THE GRIND: COURSE.
The actual size of those red pepper flakes they have on the table at pizza restaurants.

"CONE FILTER"

The Grind: FAIRLY FINE
The size of large sand granules (not private Caribbean island sand, more like working-class Jersey Shore sand).

"FRENCH PRESS"

The Grind: Coarse
The actual size of those red pepper flakes they have on the table at pizza restaurants.

"ONE CUP DRIP"

The Grind: Fairly Fine
The size of large sand granules (not private Caribbean island sand, more like working-class Jersey Shore sand).

"STOVETOP ESPRESSO"

The Grind: Fairly Fine
Beyond fancy sand, more like granulated sugar.

"CHEMEX BREWER"

The Grind: Fairly Fine
The size of large sand granules (not private Caribbean island sand, more like working-class Jersey Shore sand).

"TURKISH BREWER"

THE GRIND: ULTRA ULTRA FINE
Beyond granulated sugar, closer to powdered sugar.

"PERCOLATOR METHOD"

THE GRIND: COURSE.
The actual size of those red pepper flakes they have on the table at pizza places. (We recommend John's Pizza at 278 Bleeker Street in NYC.)