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Fair Trade. The big picture.
Over 70% of the world's coffee comes from small family farmers who don't have trucks to transport their crop and or access to info about its market value.
Plus, there's been a huge oversupply of low grade, environmentally unfriendly coffee on the market which has caused ALL prices to drop.
Even farmers who produce superior coffee get pressured to sell for prices that make it a struggle just to break even.
Meanwhile the giant coffee companies that keep driving the prices down rarely if ever lower their prices for the consumer.
Fair Trade. Our Standard.
If a supplier can't show you documents that track payments all the way to each individual farmer, then chances are that's not where the money's going.
Check out Fair Trade Proof which does exactly what its name suggests - it proves our beans are fair trade!
Find out more about fair trade in our sustainability school, or about our fair trade practices on our FAQ page!
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